On-set virtual production is revolutionising the film and photography industries by blending analogue (physical) and digital worlds in real-time. This technique is LED screen-based and involves real-time rendering to create immersive, dynamic backgrounds on set, allowing filmmakers to visualise and adjust the scene instantly. 

Virtual production is a natural extension of Norbert Schoerner & dayfornightlab’s practice, who are known for their innovative approach to visual storytelling. Merging real-world elements with meticulously crafted digital environments allows the team to achieve a seamless integration of set and subject, creating visually powerful and resonant imagery that challenge conventional aesthetics. By embracing on-set virtual production, Schoerner and his collaborators continue to pioneer new visual languages.