/ PROJECTS / SELFRIDGES – Radical Luxury Campaign, 2018

Selfridges – Radical Luxury Cinema Film and Print Campaign: Conceived, photographed and directed by Norbert Schoerner.

The first cinema campaign film for Selfridges in 40 years forms the centrepiece of the Radical Luxury theme defined by Selfridges for 2018. With his studio dayfornightlab and in collaboration with Intro UK, Norbert devised, directed and shot both the film and the print campaign. Each scenario represents a surreal visualisation of the modern experience of luxury, showing associations with time, nature and wellbeing – imagined within the cultural context of the experiential department store.

The film is scheduled to be shown between 20 April – 19 May on screens at Everyman, Curzon, Picturehouse, The Barbican, DCM and Pearl & Dean Cinemas across London, Birmingham and Manchester.

Campaign Film

Print Campaign