FENDI – Spring/Summer 2021 Fashion Show: Live Stream
The global pandemic pushed iconic fashion houses to think of new ways of illustrating and sharing their collections. Given the overall complex, restricted situation, Fendi understood that both the live stream format and the presentation of the associated digital content was paramount.
Norbert Schoerner was brought on board to help elevate these elements. Commissioned to create trailers, a pre show intro film loop, and to direct the live streaming of the show in conjunction with Bureau Future, Schoerner implemented idiosyncratic ways of visually experiencing the slightly rigid template of a fashion show. Using soft overlays, split screen edits, surreal visual inserts and live slow motion he alluded to Silvia Fendi’s vision of time, family and existence.
A statement from Fendi on the collection: “There’s no place like home. A sense of quiet beauty and serenity – inspired by Silvia Fendi’s profoundly personal reflection on the current mood and moment – permeated the #FendiSS21 collection, unveiled at the 2020 Milan fashion week during the runway show.”
FENDI SS21 show teaser:
FENDI SS21 Pre-Show Loop:
FENDI SS21 show [director’s cut]:
Director – Norbert Schoerner
Art Director – Juanita Boxill
Editor – Lucas Bullens
Lighting Consultant – Tom Moran
Production – Bureau Future
Film Production – Lalaland